PR Comms bags two retail wins

Singapore - PR Communications (PR Comms) has won a year-long retainer with Ang Mo Kio (AMK) Hub after a three-way pitch. On a different pitch, it will also work with DFS Galleria on a three-month project basis.

PR Comms will be responsible for concept and execution of media relations for AMK Hub and its tenants. As for DFS, PR Comms handles media relations, and event management for new product launches and shop openings.

"The retail scene in Singapore is undergoing significant transformations. It is becoming increasingly vibrant, exciting and competitive. We are excited to be working with these two clients in creating a unique shopping experience for their customers," said Eric Chan, MD for PR Comms.

O2 Advertising is the creative agency for AMK Hub.