FT woos Chinese elite with new magazine in China

Hong Kong - Leveraging on the success of FTChinese.com platform, the Financial Times has launched its inaugural issue of Rui, a Chinese-language wealth management magazine distributed in China targeting the country's growing business elite.

Rui (a Chinese word meaning 'wise' or 'farsighted') has a circulation of 80,000 and is distributed in top-tier cities such as Beijing, Shanghai and Guangzhou.

The first magazine in Chinese to be published by FT features original articles and repackaged content on a mixture of lifestyle and wealth management topics, including highlights on the increasing number of Chinese who travel the world to come back with ideas, opportunities and influences that will set new trends in China.

Angela MacKay, executive director, head of Asia Pacific for Financial Times, said China's fast rate of economic growth is well documented but what is less well known is the equally fast growth in print and online media consumption, particularly among the mainland's business elite and aspiring middle class.

"Through FT's Rui, we reach these affluent readers and leverage the Financial Times' global resources to create a leading Chinese-language wealth and lifestyle magazine covering a range of topics from overseas markets for education and wealth management opportunities to travel and collectibles," she added.