Wed, 08-Oct-2008
CNN looks beyond green-washing
Published: Jul 02, 2008
Hong Kong - CNN has launched a regional marketing campaign aimed at addressing environmental issues, with a week-long programming initiative on TV and online.
Advertisements in print, in-store, online and video banners will be seen in Hong Kong and across Asia Pacific to support the green initiative.
CNN's week of programming "Going Green: Search for Solutions" will be aired this week.
In a story to promote its initiative CNN said it will look "beyond the green-washing of marketing and companies advertising their green credentials, we look at what being an ethical consumer really means as well a providing simple tips on how to make small changes to your life that can make a big difference."
A new channel on CNN.com is added to report green issues stories and provide people with environmental solutions.
CNN Related Stories:
- Ghosh to leave BBC World
- CNN and Suzuki kick off online football campaign
- Online Media of the Year: Biz & Fin No. 3 CNN
- SIA taps media companies for anniversary microsite
- Media Relations Aug07
- Staying switched on
- STAYING SWITCHED ON
- i-POP, CNN Asia announce mobile services partnership
- Senior editorial and operational changes at CNN
- Get (the) rich
- CNN spotlights Beijing as Olympics countdown begins
- Get (the) rich
- Get your head in the game
- CNN embarks on its heaviest multi-million dollar investment
- Ed's Letter - Apr08
- SC Global spruiks luxury
- Samsonite goes on CNN
- Using B2C tactics to make sense of B2B challenges
- Marketing to the super rich
- Emphasis Media set to publish CNN Traveller
- CNN news feeds make it to mobile