Singapore - AvenueOne has appointed Ash Lim, previously creative group head at David, as its creative director and partner.
"We took a long time to find someone of Ash's calibre and believe our investment is right. Ash is key to taking the agency further," said Adam Chan, managing director/partner for AvenueOne.
Lim will front the creation of a new team to support the agency's growth, with several new hires expected to be made over the next two months to beef up the department.
Lim added, "I'm very excited about the opportunity to be running my own boutique operation, and look forward to stamping my own style on our work".