Proximity makes senior copywriter appointment

Philippines - Proximity Philippines has appointed Pia Roxas, previously senior copywriter at JWT Manila for two years, as head of copy. Roxas will report to David Guerrero, chief creative officer.

"It is a real pleasure to welcome Pia to our team as head of copy. She will be partnering with Dino Cabrera, digital creative director and head of art. Together, they make a talented team, [one which has] the experience and skills necessary to lead the development of ideas in both digital and direct disciplines," Guerrero said.