Sat, 22-Nov-2008
LG’s secret revealed
Published: Jun 27, 2008
Hong Kong - LG Electronics is pushing yet another mobile product into the market, Secret, launching a major campaign as the potential rival iPhone nears.
A series of TVC and print ad has rolled out this week from MindShare Hong Kong and Tactic PR, LG's media and PR agencies, respectively.
The challenging part of the campaign is for the group's creative to choose and use the right execution to bring out the brand name Secret.
LG Secret features services like 3.5G and Google package including search engine and G-map.
The campaign will last until the end of July. The group 2007 annual report unveiled 1.4% revenue growth.
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