Sat, 22-Nov-2008
Electrico looks to Clear Channel
For the young
Published: Jun 26, 2008
Singapore - Electrico, one of Singapore's most successful bands to date, will launch an outdoor campaign for its latest album We Satellites on Clear Channel's network throughout the city.
The three-week campaign kicks off 10 July and is predominantly targeted at the youth market. Marketing collateral will be present in areas such as in educational institutions, youth recreational hotspots, in close proximity to malls and F&B outlets, as well as bars, pubs and clubs.
"We support local talent and we constantly look out for meaningful collaborations. With Electrico, we have a media platform which can help the band reach out to a larger audience base. Beyond the media support, this collaboration extends into other experiential activities which allow us to engage targeted communities. Plus, we are fans of Electrico," Kelly Khoo, Clear Channel's Marketing Director, said.
Clear Channel is no stranger to the band, having hired Electrico to perform at its 7th Anniversary event at Zouk in May.
The three-week campaign kicks off 10 July and is predominantly targeted at the youth market. Marketing collateral will be present in areas such as in educational institutions, youth recreational hotspots, in close proximity to malls and F&B outlets, as well as bars, pubs and clubs.
"We support local talent and we constantly look out for meaningful collaborations. With Electrico, we have a media platform which can help the band reach out to a larger audience base. Beyond the media support, this collaboration extends into other experiential activities which allow us to engage targeted communities. Plus, we are fans of Electrico," Kelly Khoo, Clear Channel's Marketing Director, said.
Clear Channel is no stranger to the band, having hired Electrico to perform at its 7th Anniversary event at Zouk in May.