Crush Indonesia takes Buavita indoors

Indonesia - Buavita Fruit Juice has appointed Crush Indonesia to develop an in-store visibility campaign for their brand.

The campaign, centered on the 100% real fruit in Buavita Juices aims to develop thematic visibility strategies and concepts in residential shops, mini-markets and hyper-markets. Crush Indonesia will also develop visibility in areas outside retail such as amusement parks where refreshing drinks such as Buavita Juices are mostly consumed.

Bernaldi Pamuntjak, MD of Crush Indonesia, said the current marketing communication competition is about creating a strong and favorable top of mind recall.

"With that in mind, we worked hard and smart to approach this communication challenge more passionately for Buavita," Pamuntjak said.