Cathay and AmEx partner for card launch

Hong Kong - American Express and Cathay Pacific have joined forces to launch two premium co-branded credit cards across the Asia Pacific.

The two cards, American Express Cathay Pacific Elite Credit Card and American Express Cathay Pacific Credit Card, will each carry an swag of rewards and special offers.

Hong Kong and Taiwan have been selected as launch markets for the two cards, with plans underway for other Asian markets.

Kenneth Lee, vice president & head of charge products at American Express said the marriage of these two brands was very powerful, adding that its target audience - the top 500,000 working class in Hong Kong - had a combined wealth of HK$170 billion.

Promotions for the co-branded cards kicked off today, with a cover wrap on the South China Morning Post.

American Express’ agency OgilvyOne created the campaign which also includes online and selected outdoor sites. A full rollout over the next few weeks will include in-flight video, direct mail, additional outdoor and other touchpoints.  Ogilvy PR will oversee the public relations campaign.

A dedicated website has also been launched by at flyfaster.com.hk.

Dominic Purvis, general manager Cathay Pacific Loyalty Programmes, said American Express and Cathay Pacific are leaders in their own industries, and the marrying of these two brands will create an attractive credit card proposition in the travel market.

"We have long recognised that our frequent travelers need a credit card that offers them attractive opportunities to earn miles as well as supporting them when they travel," he said.

"We have worked hard with American Express to create a card which brings Cardmembers Marco Polo Club membership, free auto mileage conversion, worldwide lounge access through Priority Pass and Plaza Premium Lounge, bonus Asia Miles as well as discounted fees for various Cathay Pacific and Asia Miles services."