New advertisers Eye Changi

Singapore - Eye has added Elizabeth Arden, Meritus Hotel and United Overseas Bank to its digital portfolio at Singapore Changi Airport.

Elizabeth Arden and Meritus Hotel both utilised Eye's Broadcast Digital Network which offers high message frequency via multiple digital screens strategically located within the airport. On the other hand, UOB promoted its credit cards using the outdoor media operator's Landscape Digital and LED screens at T2 and T3 respectively.

"Elizabeth Arden, Meritus Hotel and UOB's campaigns reached more than three million holiday-makers and the Great Singapore Sale visitors during the June peak season at Singapore Changi Airport," Raju Bhakta, general manager of Eye Singapore, said.