Pizza Hut ad blitz for new product launch

Hong Kong - Pizza Hut is supporting the launch of a new product line, sausage bites, with a sampling, out-of-home and mass media campaign.

This multi-million campaign has kicked off with an interactive teaser campaign followed by a main campaign, which involves TVC, print ads, mobile trucks inviting public to interact and find out more about sausage bites and outdoor zone domination in key MTR stations and prime locations.

Prior to the main activity, a teaser campaign asked people to sample the product, guess the contents and send their answers in either online or via SMS. The most creative answer wins a prize.