Google tops Asia Pacific search

Asia Pacific - New comScore data shows Google sites led the Asia Pacific region with close to 40% of all searches conducted, but local search operators like Baidu.com are closing the gap.

Based on data from its comScore qSearch 2.0 service, Google sites led the region with 39.1% share of all searches conducted, followed by Yahoo at 24% and Baidu.com with 16.7%.

"Because Google and Yahoo! have a strong presence in many Asia-Pacific countries, they account for the majority of searches conducted in the overall region," said Jack Flanagan, comScore executive vice president.

"However, there are several strong, local country search engines that also play a significant role in the region. Most notably, the dominant search engine in China, Baidu.com, accounts for one out of every six searches in Asia-Pacific notwithstanding the fact that its users are primarily from China."

The online measurement company's data shows China accounted for the most searches among Asia-Pacific countries. More than 82 million Chinese internet users conducted 6.2 billion total searches in April, an average of 75 searches per searcher.

 

Asia-Pacific Search Overview - Country by Country Breakdown* April 2008 Source: comScore qSearch
Country	Unique Searchers (000)	Searches (MM)	Searches Per Searcher
China	82,814	6,233	75.3
Japan	60,050	6,160	102.6
India	21,817	1,209	55.4
Korea	20,660	2,139	103.5
Taiwan	9,880	698	70.7
Australia	8,707	851	97.7
Malaysia	7,082	385	54.3
Hong Kong	2,910	256	88.1
Singapore	1,689	170	100.9
New Zealand	1,644	146	88.5

*Excludes searches from public computers such as Internet cafes or access from mobile phones or PDAs.