MEC launches Partnerz

Singapore - MEC Access, a division of Mediaedge:cia, has launched a partnership evaluation tool named Partnerz, which pulls together data from across nine countries to identify partnership and sponsorship matches for brands.

The tool provides insights into where brands should be investing their sponsorship budgets and also how activation strategies should be structured.

Partnerz allows multiple analyses to be carried out simultaneously, linking different sponsorship properties with brands and assessing the best fit.

Mike Jackson, managing director of MEC Access APAC, said, "More than 10% of all global marketing budgets are spent on sponsorship, but less than 1% is spent on pre-testing branded content ideas. The Partnerz study will be invaluable to our Indian and China offices in helping clients to get the absolute best from their investments in this area."