China selected for co-branded camera launch
Hong Kong - Motorola and Kodak have launched a multi-million dollar marketing campaign to support the launch of their co-branded mobile phone camera, Motozine ZN5.
The camera, which will be first be available in China in July, is part of a 10-year product, cross licensing and marketing alliance struck between the two companies in 2006, intended to fulfill the promise of mobile imaging for consumers.
Ogilvy PR China and Ogilvy & Mather China have been Motorola China's PR and global creative agencies for the past two years.Ogilvy PR China said TVC and print ads are part of the marketing campaign and it will run in China and around the world.
"Today's creative consumers not only want to be the photographer, but also the retoucher, the exhibitor and the critic," Jeremy Dale, corporate VP of Motorola's mobile devices marketing, said at the ZN5 global launch event in Beijing.
Motorola's 2008 first quarter reported sales in mobile devices segment were $3.3 billion, down 39% compare to the same period last year.
- Ogilvy and Mather
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