China's affluent females look online for style
Published: Jun 23, 2008
Shanghai - Lifestyle, fashion and female related web sites are giving marketers access to approximately 45 million Chinese consumers, according to new research.
Nielsen Online research shows that young people are the most frequent visitors to these sights, particularly young women aged 20 to 30 years.
Hans Yu, managing director for Nielsen Online Greater China described this group of internet users as the 3H group, with high incomes, high standards and high consumption.
The study revealed online visitors to lifestyle, fashion and female related sites tend to have higher purchasing power with around 60% owning a computer or MP3 and 55% having a credit card.
Nielsen Online conducted research and monitors online traffic of fashion and female related online media between April to May that revealed weekly unique browsers exceeding seven million.
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