Thu, 08-Jan-2009
VisitBritain advertising contract up for tender
London calling
Published: Jun 23, 2008
Singapore - VisitBritain's SE Asian office, based in Singapore, is looking for both creative and media agencies to develop a marketing campaign which will target the Singapore, Malaysia and Thailand markets.
Selected agencies will work on the VisitBritain driven campaigns as well as partner campaigns run in the three mentioned markets. The work will cover tactical and brand advertising, online marketing, customer relationship marketing and ad-hoc promotional services with a strong focus on the digital environment and media buying.
A press statement revealed the contract length will be for 3 years and also indicated VisitBritain was "open to collaborative responses" from agencies within the same holding group or agencies which have existing "proven partnerships".
Selected agencies will work on the VisitBritain driven campaigns as well as partner campaigns run in the three mentioned markets. The work will cover tactical and brand advertising, online marketing, customer relationship marketing and ad-hoc promotional services with a strong focus on the digital environment and media buying.
A press statement revealed the contract length will be for 3 years and also indicated VisitBritain was "open to collaborative responses" from agencies within the same holding group or agencies which have existing "proven partnerships".
Agencies will present work at the VisitBritain SE Asian office.
