MSIG previews TVC ahead of regional campaign
Equal footing
Published: Jun 20, 2008
Singapore - MSIG Holdings (Asia), the general insurance arm of the Mitsui Sumitomo Insurance Group, will launch a regional Saatchi & Saatchi-created campaign in August this year. An online preview of the campaign TVC has been made available now.
"The TVC describes the balance we all strive to achieve in our daily lives, and how MSIG helps people maintain equilibrium in their lives."Goh Eng Kiat, corporate services director at MSIG Holdings (Asia), said.
The campaign will feature in print and OOH as well and was developed under the aegis of MSIG's existing brand campaign 'Let's Live in Balance'. The latest campaign runs until January 2009.
"The TVC describes the balance we all strive to achieve in our daily lives, and how MSIG helps people maintain equilibrium in their lives."Goh Eng Kiat, corporate services director at MSIG Holdings (Asia), said.
The campaign will feature in print and OOH as well and was developed under the aegis of MSIG's existing brand campaign 'Let's Live in Balance'. The latest campaign runs until January 2009.