GroupM acquires 3 accounts

Vietnam - Media investment management network GroupM has acquired a 30% stake in three flagship media companies within Datviet VAC Group Holdings - DatvietVAC Media Corporation, Dong Tay Promotions (DTP) and TKL Corporation (TKL). 

Dinh Ba Thanh , chairman and CEO of Datviet VAC Group Holdings, said, "The strategic partnership with GroupM marks an important milestone in the entire development of DatvietVAC Group Holdings. It really helps increase our strength and competitiveness and opens enormous opportunities for DatVietVAC to quickly develop to the next level of a power house of media and communication internationally."

"Insight ,understanding and a breadth of communication capabilities combined with the absolute scale to achieve leverage and influence for a clients brands is essential for success in any market. The combination of DatViet VAC and GroupM we believe can achieve all this and more in a way unsurpassed by any other group in Vietnam," Mark Patterson, CEO of GroupM APAC, said.