OCBC Bank reviews creative

Singapore - OCBC Bank has called for a creative pitch as part of its regular review of agency partnerships, and incumbent Y&R Singapore has been invited to participate.

OCBC is looking for an agency to support ATL marketing communications efforts for all key markets except China. "We have been working with Y&R since January 2006 and the agency has played a key role in raising the profile of our brand and marketing communications efforts. Some of these recent initiatives include the development of our advertising grid, the 'curiosity' campaign as well as several business thematic campaigns," Koh Ching Ching, Head of Group Corporate Communications for OCBC Bank, said in a statement.

Y&R Singapore Group CEO for Network Hub, Tanuj Philip, said the agency "recognises the need for regular agency reviews as healthy and responsible corporate practice". 

He added, "We will of course be participating in the pitch, and given our good relationship with OCBC as well as more than ten years of banking expertise under our belt, we look forward to continue building on a productive partnership."