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MCYS' yearly reminder

Family matters
Family matters

By: Cherisse Beh, Singapore
Published: Jun 23, 2008
Singapore - Ministry of Community Development, Youth and Sports (MCYS) will launch a new TVC, directed by celebrated Malaysian director Yasmin Ahmad on 21 June, to promote the importance of family.

This year the ad is produced in partnership with Asatsu-DK Singapore and is running in conjunction with the National Family Celebrations 2008.

The Family ad is available online and will run from 21 June to 8 July in English and Chinese with subtitles in Malay and Tamil across all terrestrial TV channels as well as on TV Mobile and cable through AXN, National Geographic, VVDrama and E-City.




Companies featured:

  • Asatsu DK Singapore Pte Ltd
  • Ministry of Community Development Youth and Sports