Prime Credit's brothers makes comeback

Hong Kong - Prime Credit has rolled out its latest balance transfer campaign riding on the company's iconic "brothers" brand image from its previous personal loan ads to now target card revolvers.

The TV spot developed by Grey Hong Kong is based on "control" as its core consumer insight.

The campaign runs for four weeks featuring a credit card officer to personify overspent card debts that the outgoing target audience with average income between 10, 000 to 20, 000 have no control over.

Danny Mok, managing director for Grey Hong Kong said the campaign reinforces "the helpful and approachable brand image through the well-recieved PrimeCredit's brothers" that would help create more leads for the company.

Apart from TVC, the campaign runs in print , radio, online and on buses. The media and planning was executed by WPP's Maxus.