VW Singapore up for grabs

Singapore - Volkswagen Group Singapore is calling for a creative pitch following incumbent agency M&C Saatchi Singapore's imminent closure of its advertising business to focus on strategic consulting and accountable / response-driven media.

The company's GM for communications, Achim Glogowski, told Marketing the relationship with M&C Saatchi had been a "short but very good" one and he was now looking to appoint another "very creative agency". 

"Volkswagen is one of the most creative awarded brands in the world," he said.

M&C Saatchi CEO for Asia, Chris Jaques, could not be reached for comment.