Sat, 22-Nov-2008
Cisco confirms OgilvyOne's regional appointment
Davis
Published: Jun 18, 2008
Singapore - Cisco Systems has confirmed OgilvyOne as its regional AOR after an extensive pitch involving TBWA\Tequila, Tribal/DDB and Bates - making this its first official regional creative appointment.
Ogilvy One's deputy MD for Singapore and regional digital director for APAC, Anne Davis, will be helming the team as the regional lead on the Cisco account. The agency will be responsible for brand and demand generation work across APAC.
"The thing that stood out about Ogilvy was the quality of the people and the strength of the regional network, both of which were what we value in an agency partner," Anthony Elvey, senior manager, brand and marketing services APAC, Cisco Systems, said.
Prior to the regional APAC appointment, OgilvyOne was already an existing agency partner working on Cisco in other markets like China and India.
Ogilvy One's deputy MD for Singapore and regional digital director for APAC, Anne Davis, will be helming the team as the regional lead on the Cisco account. The agency will be responsible for brand and demand generation work across APAC.
"The thing that stood out about Ogilvy was the quality of the people and the strength of the regional network, both of which were what we value in an agency partner," Anthony Elvey, senior manager, brand and marketing services APAC, Cisco Systems, said.
Prior to the regional APAC appointment, OgilvyOne was already an existing agency partner working on Cisco in other markets like China and India.