Nissin hands cup noodles to ADK

Hong Kong - Nissin has handed its Cup Noodles product campaign to Asatsu-DK Hong Kong after a two-way pitch.

Nissin said that ADK's presentation for the account during the pitch matched the group's business objectives, which are promoting the Nissin brand and encouraging purchase of products.

Nissin's instant noodles ad campaign, which appear in print, online, product labels and billboard set up at Wan Chai's football stadium, will last for two months.

The group's 2007 annual report showed 3200 million instant noodle products were sold in Asia over the year, with cup-type instant noodles contributing 37% of Nissin food product's total sales.

Founded in Japan in 1958, Nissin established its Hong Kong office in 1984.