Saatchis score one for Singapore

Singapore - Saatchi & Saatchi Singapore becomes the first and so far only agency from the city-state to win a Lion as the Cannes Lions 2008 wraps up its second day.

The agency won a bronze Direct Lion for ESPN's ‘Eyeballs' campaign, which highlighted how the broadcaster's up-close camera coverage and commentary attracted the highest number of TV sports-viewers in Asia.

The Direct Lions Grand Prix went to Bennett Coleman & Co's 'Lead India' campaign, created by JWT Mumbai. The Direct Agency of the Year Award, which is given to the agency in one country that obtains the highest score for entries in the Direct Lions category (regardless of whether these have been entered by the agency or another party), went to Shackleton Madrid.

BBDO New York's much talked about HBO Voyeur campaign scooped the Promo Lions Grand Prix.