Tue, 07-Oct-2008
Yahoo partners with Maxis
Published: Jun 17, 2008
Malaysia - Yahoo has announced strategic mobile advertising partnerships with Maxis Communications which will see to a variety of graphical advertisements sold and served by the search-engine giant.
"Yahoo is a leading monetization engine for the mobile internet, enabling advertisers to reach targeted audiences at large scale and with impact, providing consumers with enhanced mobile experiences, and allowing publishers to monetize their services. Across all categories, we are creating superior experiences that deliver great value to advertisers and mobile consumers," David Ko, MD and VP, Yahoo Connected Life, APAC, said.
Other advertising partners of Yahoo include AT&T, T-Mobile International and Vodafone, UK. It also announced a similar partnership with Idea cellular, India.
"Yahoo is a leading monetization engine for the mobile internet, enabling advertisers to reach targeted audiences at large scale and with impact, providing consumers with enhanced mobile experiences, and allowing publishers to monetize their services. Across all categories, we are creating superior experiences that deliver great value to advertisers and mobile consumers," David Ko, MD and VP, Yahoo Connected Life, APAC, said.
Other advertising partners of Yahoo include AT&T, T-Mobile International and Vodafone, UK. It also announced a similar partnership with Idea cellular, India.