MDA issues digital media rallying cry

Singapore - The Media Development Authority of Singapore (MDA), in an attempt to establish the nation as a leading player in digital media, has launched a call for digital media applications and service projects.

"This CFP seeks to complete the value chain put in place by MDA on its thrust to develop the digital media sector and complements our ongoing effort to support innovative content development and research development," Christopher Chia, CEO for MDA, said.

The Call for Proposals (CFP) was announced today by the minister for information, communications and the arts, Lee Boon Yang at the imbX 2008 opening ceremony. The scope of the CFP includes areas such as digital interactive advertisements and digital hubs, immersive learning media, pervasive media, and virtual and 3D media.

Low Bingjiang, CEO for local company Fresbo, which developed a widget application on popular social networks like Facebook and Friendster, supported the initiative saying that this CFP was a good move for bootstrapping startup companies in pushing product development further and expanding offering to the global market.

"As Fresbo World starts to gain traction in the market, the CFP will help us to increase the users of our application," he said.

The imitative is jointly carried out with the Infocomm Development Authority's Digital Marketplace project.