The art and science of connecting with consumers
Marketing-interactive.com

Latest Magazine Dot Archive dot Marketing Events dot Events Calendar dot Senior Appointments dot Tip off

CNBC extends APAC WAP services to Thailand

Soon to be in Thai
Soon to be in Thai

By: Contributed Content, Thailand
Published: Jun 16, 2008
Thailand- Leading business news channel, CNBC, in partnership with The Nation, Thailand's first privately owned English newspaper, has extended its Asia Pacific WAP services to Thailand.

The content will be distributed on three of Thailand's major service providers - AIS, TRUE and DTAC. The Nation will also be translating CNBC's English content into Thai.

CNBC Asia Pacific has also launched the CNBC Mobile WAP site in Thailand. The Basic WAP site will be accessible by subscribers of AIS. The Prime WAP site will be available exclusively on AIS for the first three months.

"The penetration of our SMS content into Thailand via the 3 largest service providers, and WAP content via AIS, is a reflection of the demand for our real time financial news and comprehensive business analysis being available anytime anywhere," Jacqueline Lam, Head of Network Distribution, CNBC Asia Pacific, said.

The suite of SMS services includes CNBC English and Thai News Headlines, regional and global business news from CNBC and local business news from The Nation, among others.

Companies featured:

  • CNBC Asia Pacific