Aegis plans stake in Communicate 2

Mumbai - Aegis Media has announced plans to acquire a strategic stake in India's leading search marketing and advertising firm, Communicate 2.

The partnership will enable Aegis Media to include search into the communication solutions from its media planning arm Carat in India and launch Isobar as the digital marketing solution for the Indian market.

Patrick Stahle, Aegis Media Asia Pacific CEO, said Communicate 2 has an outstanding track record and will form a strong, integrated solution for Aegis clients.

"We are dedicated to continuing our investment in India and this is an important step in demonstrating how focussed we are on our positioning as a consumer-centric company which is digitally ahead," Stahle said.

"The Indian online advertising market has reached its tipping point this year and set to explode."

Vivek Bhargava, CEO, Communicate 2, said online advertising in India will grow faster than other markets due to multiple reasons.

"The internet population in India control majority of the disposable income of the country, especially in sectors such as finance, travel, lifestyle, and education," he said.