Waggener Edstrom scores two accounts

Hong Kong- Waggener Edstrom (WE) Hong Kong has racked up two more businesses to become Hong Kong Ballet and Cookietherapy's PR agency.

According to WE, both accounts were acquired through word-of-mouth. The PR agency will be responsible for Hong Kong Ballet "Tricolor" program featuring dancer Tan Yuan Yuan, which is HK Ballet's kick-off of its branding campaign with the theme "look beyond Hong Kong."

With luxury cookie retailer Cookietherapy in the other hand, WE will promote its approach of hand-baked cookies while the group has garnered press coverage and created buzz in the local F&B industry.

Winnie Lau, head of Cookietherapy who is the former MD for Pret a Manger Hong Kong, said WE was selected because of its innovative methodology to building brands and deep experience in digital PR.