Adidas extends relationship to Iris India

India - Adidas, from its current global partnership with Iris, has now extended the relationship to include India as its retail marketing partner.

Iris will handle planning and development of creative for in-store and experiential events activated across retail and other Adidas partners in India; additionally handling trade and channel marketing and consumer promotions leading to retail sell-through.

Iris India's appointment by Adidas in the region has already seen the agency charged with implementing two major campaigns. It was responsible for rolling out retail activation in over 300 stores across India to promote Adidas' team sponsorships for the Delhi Daredevils and Mumbai Indians in the recently concluded Indian Premier League.

A new retail and activation campaign around the Euro Cup 2008 has just been rolled out into the market. The campaign will have radio, virals and on ground activation in and around adidas' retail estate to drive foot fall.

Neelendra Singh, national retail head for Adidas, said, "We are continually looking to enhance our presence and maximise our cut through to the Indian consumer. Iris brings in a strategic perspective and understanding of the retail landscape".