Thu, 08-Jan-2009
Ad-free phone launch for Samsung
Published: Jun 12, 2008
Hong Kong - Samsung Hong Kong is again turning to PR and celebrity endorsement to launch its new line of Samsung Anycall mobile phones.
The Korean mobile giant last night held a press event, with local celebrities, to promote the new product.
The company said unlike the previous product campaigns, PR and press events will form the backbone of the F488 launch.
The event was managed by Samsung's marketing team and Waggener Edstrom Hong Kong, which picked up Samsung's PR business in September last year.
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