The art and science of connecting with consumers
Marketing-interactive.com

Latest Magazine Dot Archive dot Marketing Events dot Events Calendar dot Senior Appointments dot Tip off


3D conferencing now a reality

Face-to-face telecommunication goes to a new level
Face-to-face telecommunication goes to a new level

By: Cherisse Beh, Singapore
Published: Jun 12, 2008
Singapore - Staging Connections has developed a 3D platform to enable remote live conferences through its latest hologram projection technology -- allowing real time interaction. 

When asked how marketers can leverage on this technology. Staging Connections group president for SE Asia Ronnie Lim (and MD of The Event Company Singapore) told Marketing, "This gives us a way to create an additional dimension to the event experience, thus engaging the audience. We need to continuously push the envelope to create the ‘wow' to reach out to increasingly sophisticated audience, this is critical to the effectiveness of the event as a communication platform. The aim now is to make the greatest impact from not just using new technology, but how it is used and how it is integrated into the overall event experience."

Staging Connections said it would be able to execute hologram projection technology in Singapore immediately. Lim added that many clients have already expressed interest in the technology.

The new technology is a collaborative effort between Staging Connections, Telstra, Bytecraft Entertainment and Musion Australia.

 




Companies featured:

  • The Event Company Staging Connections
  • Staging Connections Group

The Event Company Staging Connections Related Stories: