Korean agency to present at Cannes

Korea - Cheil Worldwide will become the first Korean agency to present at the worldwide advertising festival Cannes when it holds the 'A Day in the Life of a YMC (youth minded consumer) in Seoul' seminar on 18 June at this year's show.

The seminar will focus on current mobile trends, and highlight how Cheil Worldwide is responding to these trends with mobile marketing campaigns.

It will also include a 25 minute documentary depicting the daily life of a young mobile consumer. The seminar seeks to inform marketers about the advancement of the mobile technology culture in Seoul, and how it shapes the lives of young consumers in Seoul today.