Coke kicks off global review
Published: Jun 11, 2008
Asia Pacific - Marketing believes Coca-Cola has initiated a creative review for its global sustainability campaign with agencies Ogilvy, Euro RSCG and Publicis thought to be involved.
R3 has been engaged to manage the review although the company's co-founder, Goh Shu Fen declined to comment on the matter.
The global initiative is being led out of Asia Pacific. At press time, Coke's regional director of global platforms, Karen Wong could not be reached for confirmation.
R3 has been engaged to manage the review although the company's co-founder, Goh Shu Fen declined to comment on the matter.
The global initiative is being led out of Asia Pacific. At press time, Coke's regional director of global platforms, Karen Wong could not be reached for confirmation.
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