Canon goes big on OOH at City Hall

Singapore - Canon Printers has launched an OOH brand campaign at City Hall MRT station with large printouts that play on optical 3-D illusions to showcase consumer product propositions in lifelike scenarios.

Through the 3-D effect, by adding depth to the visuals, the ad is showcased on five window displays at the particular station because of the location's viability to the office crowd, its high foot traffic, and its contact with audiences with purchasing power.

Creatively executed by Dentsu Singapore, the objective of the campaign was to place Canon Printers at "top-of-mind" for consumers when it came to their printing needs, as well as to drive traffic to its microsite, canon.com.sg/printadvantage.

The campaign was launched on 5 June and will run until 2 July 2008. At present, there are no plans to extend the campaign to other media.