Impact Asia wins Singapore tourism PR

Hong Kong - The Singapore Tourism Board (STB) has tasked Impact Asia to manage its public relations program in Hong Kong after a four-way pitch, replacing former incumbent Bentley Communication.

Impact Asia, an independent PR agency specialising in travel, luxury goods and property, will focus on STB's promotion of the "Uniquely Singapore" brand and other key segments such as the Great Singapore Sales event.

Ellen Wong, area director for Hong Kong's Singapore Tourism Board, said Impact Asia showed a great depth of travel and tourism PR experience coupled with the provision of sound strategic advice.

"Impact Asia demonstrated a very up-to-date understanding of Singapore's key attributes and quickly grasped our vision for the future."