Lowe Malaysia wins Lip Ice

Malaysia - Lowe Malaysia has won a competitive pitch to become the creative agency for Lip Ice - lip care products marketed by Rohto-Mentholatum, and the product development arm of the US-based healthcare firm Mentholatum.

Lowe is tasked with developing customised advertising and communication strategies specifically for the Malaysian market. Other competitors included Ogilvy, Leo Burnett and JWT.

This is the first time that Rohto-Mentholatum has appointed a local agency for its Malaysian marketing program. Previously, Lip Ice has been supported by advertising developed in other countries.

The new account follows Lowe's major wins of Mayban Fortis, Kuwait Finance House, Panasonic and Ayamas recently.