Thu, 04-Dec-2008
Nike's new reality for teen mobile campaign
Published: Jun 10, 2008
Hong Kong - McCann Erickson has partnered with The Hyperfactory to launch a mobile campaign for Nike using augmented reality technology, aimed at strengthening its soccer products to teenagers.
For the next four weeks, Nike has plastered a series of secret codes around Hong Kong, in Nike stores and at the Causeway Bay MTR station.
The codes invite users to download a mobile application that allows them to view its T90 soccer boots and ball in 3D through their mobile screens.
Penelope Yau, business development manager at McCann Erickson, said the mobile campaign using augmented reality enables the product to be displayed into a dynamic consumer experience where people could interact 360 degrees with the product.
Mindshare handled media buying and planning for this campaign.
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