BBH bags Bloomberg biz

Singapore - Marketing understands that Bloomberg Television has appointed BBH Asia Pacific for its regional creative account.

The agency will now be tasked with delivering a fully integrated regional campaign which will include ATL and DM-elements. The contract length is expected to be for 12 months.

In April, Marketing reported on the shortlist for the account narrowing to just four agencies. Since then, BBH has also picked up the global Chupa Chups business.

Head of media distribution & business development for Bloomberg TV Shawn Galey could not be reached for comment at press time. BBH declined comment.