StarHub launches B2B campaign

Singapore - StarHub has launched a new business brand campaign sporting the slogan 'Your Tomorrow Starts Here Today' which will run across print, online, TV, and outdoor media.

"The idea behind the campaign is to let businesses know that we understand what businesses are like today and that our solutions are up to the task of helping them meet their business challenges head-on," Iris Wee, head of marketing for StarHub, said.

The campaign creative was executed by DDB Singapore and according to its president and CEO, David Tang "the communication reflects the voice of the brand and the voices of its (StarHub's) customers."

"Business is becoming more innovative and more personal, all at the same time. StarHub is taking a more personal and refreshing approach to business with all it has to offer," he said.

The ads run across major dailies, online, through direct mailers and in selected outdoor locations. Part of the brand campaign also includes a 45-second TV broadcasted over BBC World, Channel NewsAsia, CNBC and CNN.