AdMax secures Thai Rath

Thailand - The AdMax Network has been appointed as exclusive advertising reseller for Thailand's local-language news portal, Thairath.com.

"Online advertising spend is burgeoning, increasing an estimated 48 per cent last year. However, at US$25 million, Thailand's online advertising spending is a mere one per cent of the country's total ad spending, greatly lagging behind other markets.  The good news is there is a huge potential for online publishers and advertisers in Thailand," Gilbert Lo, director of media development for AdMax, said.

The portal is the online property of Thai-language broadsheet, Thai Rath. The website claims to attract more than a million unique visitors a month with an average of 22 million page views per month.