SPH seals SilverKris business

Singapore - Singapore Airlines has signed SPH Magazines to a new three-year contract to publish its inflight magazine, SilverKris.

SPH had previously inked a five-year deal in 2003 to handle the publication and was involved in the SilverKris revamp in July 2006.

"Reader feedback since the revamp has confirmed our view that the magazine is an important information and communication tool with our customers," Stephen Forshaw, VP of Public Affairs for Singapore Airlines, said.

The new contract began in May and SPH Magazines will publish both the English and Japanese language editions of the travel publication. From a marketing point of view, SPH Magazines MD, Dennis Pua said international advertisers had been choosing to advertise in SilverKris because of its readership, premium positioning and strong editorial content and design.