KFC and BBDO split

Malaysia - KFC and BBDO Proximity Malaysia, after almost two decades working together, have parted company - the business has shifted to McCann Erickson.

"Of course we're sad, having to take a separate path. The KFC marketing team whom we've been working very closely with over the years have just been extraordinary and highly supportive," Jennifer Chan group chief executive for BBDO Proximity Malaysia, said.

The news comes eight months after KFC in Singapore also moved its business from BBDO to McCann Erickson, as reported by Marketing.

Commenting on the long relationship KFC had with BBDO in Malaysia, Chan said the proudest moment was when KFC announced it had hit its RM1billion mark.

"We're really looking forward to other exciting challenges on the road ahead. I wish KFC the best and as on every journey, I truly believe our paths will cross again," she said.