Agency of the Year 2007: Saatchi & Saatchi

If Saatchi & Saatchi were a pupil in class, it would
be given the honour of the student who made the most
progress over the past year. This is why the Marketing
editorial team unanimously voted Saatchi & Saatchi as
the 2007 Agency of the Year.

With a strirring showing in four categories this
year, compared to only two entries in 2006, Saatchi
& Saatchi has snagged the Agency of the Year title from
incumbent Ogilvy & Mather, which has fi ercely clung on to
the overall top shop trophy for the past two years.

This puts Saatchi & Saatchi on par with fellow heavyweight O&M in
terms of the number of appearances in the various lists.
In the creative agency category, Saatchi & Saatchi moved
up two notches from last year, effectively narrowing the gap
between itself and O&M.

Based on our survey, clients now consider
it the 2nd most preferred creative agency behind O&M.
Saatchi & Saatchi also made signifi cant strides in the list
of direct marketing agencies, scaling three spots to land in
4th position.
The survey certainly shows the agency is gaining greater
confi dence from clients for its brand consultancy and interactive
services. It made an impressive debut in the former, coming
in at 4th place, while its fi rst appearance in the interactive
category was a more humble but no less noteworthy
8th ranking.

Perhaps these results are a manifestation of the
agency's ‘Nothing is Impossible' mantra, one that
is adopted and practiced in every one of Saatchi &
Saatchi's offi ces around the globe.

"Believing ‘Nothing is Impossible' allows us to
achieve the biggest dreams of our clients, create the
most inspiring creative work and live in
a culture that fosters our people's ambitions
and careers," Saatchi & Saatchi's
CEO Michael Rebelo says.

The agency received further endorsement
from clients by way of a bunch of
new business wins while its awards haul
was nothing short of spectacular - a feat
both clients and the industry in general
have come to expect from the creative heavyweight.

The year was also focused on driving digital solutions
for clients as well as digitally jump-starting its internal
creative culture. In light of this, the agency boosted its
digital team and indeed, these appear to have positively
influenced its standing in the interactive category
this year.