TSLA wins regional broadcaster work

Regional - Fox International Channels Asia has appointed The Secret Little Agency (TSLA) as lead creative agency to handle all brands under the unit including FoxCrime and National Geographic Channel.

"After speaking with several agencies, we have decided to go with the team at TSLA. While we were impressed with their creative flair and responsiveness, what was stood out was their clear understanding of non-conventional guerilla marketing and how their ideas could work across the other elements in the campaign," Basil Chua, marketing director for Fox International Channels Asia, said.

First pieces of work for FoxCrime will break on 13 June 2008, which is a Friday, and will be led by a regional guerrilla campaign launching in Singapore, Hong Kong, Indonesia, and the Philippines.