Bonaqua campaign reborn for the Olympics
Published: Jun 02, 2008
Hong Kong - The second phase of Coca-Cola's Olympic theme campaign has launched for its Bonaqua BonActive energy drink, with Guo Jingjing and Yao Ming featuring in a series of new packaging designs.
The product design has been created by local fashion designer Chen Dao and cartoonist Lee Chi Tat and will run until the end of the Olympic Games.
CSM Media Research shows that Coke has been one of the strongest marketers leading up to the Olympic Games in August with brand recall the highest among all 12 Olympic sponsors.
Coca-Cola said it holds more than 80% share of Hong Kong's carbonated soft drinks market. With the launch of Coke Zero and further gains in Bonaqua packaged water, Coca-Cola HK enjoyed a volume growth of 11% in 2007.
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