DHL goes All The Way at EFFIEs

Hong Kong - DHL's All the Way campaign created by Ogilvy & Mather Advertising took out the Grand EFFIE Award last night giving the agency bragging rights for creating the market's most effective campaign.

The DHL work also took out Gold during the 2008 EFFIE Awards Ceremony, which was hosted by Anthony Plant of Saatchi & Saatchi, and Jaslin Goh of Ogilvy & Mather.

Four other Gold Awards were handed out to Prudential Insurance's "The Power of Numbers" campaign by Ogilvy & Mather Advertising and MindShare Hong Kong, DBS Credit Card by David Communication and MindShare, Pizza Hut's "Cheesy Bites Release the Child in you" by Ogilvy & Mather Advertising and Mediacom, and HKBN's "Phone Line De-sell" by M&C Saatchi and Mediacom.

Levi's campaign by TBWA, Tequila and OMD, DBS Black card by David Communication and Mindshare, and McDonald's by DDB Worldwide and OMD all walked off with Silver gongs.