Citibank hits fashion circles

Hong Kong - Citibank and local fashion store I.T have joined forces to promote a co-branded Visa card and will heavily promote the service in print and through the MTR until 6 June.

As part of the MTR campaign, eight scrolling units have been used in the Causeway station Hong Kong to promote the card.

The campaign is also targeted at university students and a special Citibank I.T Student card is also on offer. Citibank and I.T will offer a swag of special promotions to draw in new customers.

Communion-W, the creative agency responsible for the campaign, holds both Citibank and I.T as clients.