AdMax launches Youth Channel

SE Asia - AdMax Network has launched a specialist youth unit, called Youth Channel, for advertisers targeting young internet users.

"With the Youth Channel, advertisers can now reach multiple youth audiences simultaneously, whilst enjoying the flexibility to target specific consumer profiles by content, geographies, and time of day; thus, delivering tailored ads," Paul Srivorakul, MD for AdMax Network, said

According to the company, Youth Channel will reach more than five million online youths across Singapore, Indonesia, Malaysia, Thailand, the Philippines and Vietnam.

The platform includes social networking, entertainment, shopping, gaming and sports sites across SE Asia.